Launch of AI-Powered Cycling Helmet
G42 and UAE Team Emirates-XRG have introduced the world’s first cycling helmet powered by generative AI, in collaboration with MET, a renowned helmet manufacturer.
Riders from UAE Team Emirates-XRG are showcasing this innovative helmet during the ongoing Tour de France.
Transformative AI Capabilities
Andrew Jackson, Chief AI Officer at G42, highlighted that collaborating with an elite team like UAE Team Emirates-XRG provides an excellent platform to demonstrate AI’s transformative capabilities beyond enhancing athletic performance. It represents the synergy between human creativity and machine intelligence.
Engaging Cycling Enthusiasts
Faheem Ahamed, Chief Marketing Officer at G42, emphasized that the initiative gives cycling fans a novel way to connect with UAE Team Emirates-XRG, one of the sport’s top teams. The project centers on creativity and innovation, bringing fans closer to the sport’s core.
Pioneering AI in Cycling
Mauro Gianetti, CEO and Team Principal of UAE Team Emirates-XRG, confirmed that G42 is the team’s official AI partner. Together, they are exploring new frontiers for AI in cycling, focusing on refining training and race strategies, performance analysis, and enhancing fan engagement.
