Dubai Media Council Deepens Engagement with Private Sector Partners to Advance ‘Emirati Media Talent Pledge’ Objectives
- Council organises visit to Edelman’s regional headquarters for media students from the Higher Colleges of Technology.
- Initiative forms part of a broader strategy to equip Emirati youth with practical experience in the media sector.
- Students explore real-world communications environment at Edelman.
- Visit highlights Council’s commitment to empowering young media talent and strengthening their presence in the industry.
“Edelman’s support for the initiative reflects the private sector’s growing awareness of the vital role youth play in shaping the future of media.” – Saif Al Suwaidi
As part of its ongoing efforts to empower emerging Emirati talent and strengthen their presence in the media sector, the Dubai Media Council (DMC) organised a visit for media students from the Higher Colleges of Technology to the regional headquarters of Edelman, one of the world’s leading communications firms. This visit is part of the ‘Emirati Media Talent Pledge’ initiative, launched by DMC.
The visit aimed to offer students real-world exposure, highlight career paths in media, and foster direct engagement with industry professionals. DMC affirmed that collaboration with the private sector and leading media institutions represents a key pillar in advancing the media sector in Dubai and the UAE.
Saif Al Suwaidi, Project Manager at Dubai Media Council, stated, “Dubai’s media development strategy places youth at its core. The Dubai Media Council is working closely with pledge partners to expand opportunities for young Emiratis and support their journey towards excellence.”
He emphasized that Edelman’s support reflects the private sector’s growing awareness of the vital role youth play in shaping the future of media, adding that the Council remains committed to empowering young talent and equipping them with the necessary professional skills to thrive.
The visit featured a series of interactive sessions aimed at enriching the students’ understanding of how global communications firms operate. A dedicated Q&A session allowed students to directly engage with senior professionals at Edelman.
Omar Qirem, Chief Executive Officer of Edelman Middle East, welcomed the students, highlighting Edelman’s commitment to supporting young talent and fostering professional environments that enable them to thrive in today’s media landscape.
The visit also provided insight into upcoming internship opportunities that Edelman will offer in collaboration with DMC, further enhancing the objectives of the ‘Emirati Media Talent Pledge’.
This strategic initiative aims to engage leading media organisations in mentoring, training, and integrating Emirati talent into the media workforce through internships, workshops, and structured industry exposure.
