Launch of the ‘Barwa’ Initiative for Senior Citizens and People of Determination
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, witnessed the launch of the ‘Barwa’ programme, an initiative developed by the Dubai Land Department in collaboration with the Community Development Authority. The programme operates under the slogan ‘You are valuable and should always be appreciated’.
This pioneering initiative aims to empower senior citizens and People of Determination in Dubai by enabling them to manage their real estate assets independently and with greater ease. Barwa focuses on promoting family cohesion and social stability by providing comprehensive, integrated property solutions tailored to these groups.
Comprehensive Services
The ‘Barwa’ programme represents an innovative model for delivering government services with a human-centred approach, offering a comprehensive suite of digital, on-site, and advisory services specifically designed for senior citizens and People of Determination. This initiative supports the objectives of the Dubai Social Agenda 33 and the Real Estate Sector Strategy 2033, aiming to enhance quality of life and promote inclusivity within a sustainable development framework.
Key Partnerships
The programme was launched at a ceremony at the Dubai Land Department, which included the signing of a cooperation agreement between the Dubai Land Department and the Community Development Authority by His Excellency Eng. Marwan Ahmed Bin Ghalita and Hessa Bint Essa Buhumaid. This partnership includes collaborations with real estate companies and service trustee centres that will provide dedicated support to beneficiaries.
Quotes from Officials
His Excellency Eng. Marwan Ahmed Bin Ghalita stated, “This programme reflects our vision to provide high-quality real estate services, reaffirming our commitment to support those who have significantly contributed to our nation’s development. The Barwa initiative is designed to simplify property management and ensure peace of mind for its beneficiaries.”
Her Excellency Hessa Bint Essa Buhumaid remarked, “The Barwa programme epitomizes our dedication to empowering senior citizens and People of Determination. It aims to create meaningful social impact by integrating social data with real estate services, thus preserving their dignity and supporting their stability.”
Integrated Service Pillars
The Barwa programme is built on integrated pillars designed for efficiency and flexibility:
- Mobile and Field Services: Offers real estate transactions at beneficiaries’ homes through the ‘Al Taresh’ service.
- Digital Services: The ‘Al Kaitoob’ platform enables seamless remote property management, with accessibility features for disabled users.
- Financial and Real Estate Advisory: Provides personalized guidance on property investment strategies.
- Awareness and Training: Introduces ‘Real Estate Katateeb’ workshops to educate beneficiaries on property management.
Public-Private Collaboration
The programme also features dedicated reception lounges (‘Al Barza’) to ensure a comfortable experience for senior citizens and People of Determination at the Dubai Land Department. The strength of public-private collaboration is highlighted through initiatives like ‘Al Hasela’, which offers integrated services such as lease management at preferential rates.
Conclusion
The Barwa initiative reflects Dubai’s commitment to human-centred real estate innovation, merging social impact with digital transformation to prioritize community well-being. This partnership is a sustainable model of collaboration, contributing to a cohesive and inclusive society while enhancing Dubai’s global reputation as a hub for real estate innovation.
