Dubai Launches the Second Edition of #RamadanInDubai Campaign
- Campaign supports the goals of the ‘Year of Community’ initiative, announced by the UAE leadership
- #RamadanInDubai brings together festivities organised by various public and private organisations
- This year’s campaign aims to create a unique ambience across the city that captures the true essence of the Holy Month
- Vibrant lineup of events and initiatives set to highlight the spirit of Ramadan and bring the community together
- Brand Dubai, in partnership with Ferjan Dubai, to launch ‘Dubai’s Best Decorated Ramadan Homes’ competition
- Key mosques across the city to be illuminated with spectacular projection displays, as part of a Brand Dubai initiative
Under the directives and patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC), Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched the second edition of the #RamadanInDubai campaign. The innovative campaign is being implemented in partnership with a number of government, semi-government, and private sector entities in Dubai as part of a unified celebration of the Holy Month.
The #RamadanInDubai campaign aims to showcase the city’s unique ambience and capture the true essence of Ramadan, reflecting authentic Emirati customs and traditions. By uniting the efforts of various entities in Dubai, the campaign enhances the collective experience of Ramadan celebrations, bringing its vibrance and joy to people across the city.
“The second edition of the campaign reflects Dubai’s growing global profile as a model for diversity and inclusivity. It aligns with the city’s deeply rooted commitment to fostering tolerance, compassion, and coexistence while celebrating traditions passed down through generations.” – Her Excellency Mona Al Marri
Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, expressed her appreciation for all partners involved in the #RamadanInDubai campaign. She noted that the campaign supports the goals of the ‘Year of Community’ initiative, announced by the UAE leadership.
Shaima Al Suwaidi, Director of Brand Dubai, echoed similar sentiments about the collaboration, stating that teamwork is key to the campaign’s success, which aims to bring together Ramadan celebrations across the city.
Key Partners
- Dubai Department of Economy and Tourism
- Dubai Municipality
- Dubai Police
- Community Development Authority
- Islamic Affairs and Charitable Activities Department
- Majid Al Futtaim
- General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai)
- Dubai Media
- Dubai Culture & Arts Authority
- Expo City Dubai
- Dubai Health Authority
- Museum of the Future
- Roads and Transport Authority (RTA)
- Dubai Holding
- Ferjan Dubai
- Dubai Sports Council
Brand Dubai will launch a series of initiatives to showcase the city’s unique Ramadan experiences across various media platforms. Key events will include:
- ‘Dubai’s Best Decorated Ramadan Homes’ competition, in partnership with Ferjan Dubai.
- Illumination of key mosques with special projection displays.
- Transforming roads into a spectacle of light and color with Ramadan-themed decorations.
- A special #RamadanInDubai stamp for visitors’ passports.
Citywide Celebration
This year’s #RamadanInDubai campaign features a vibrant lineup of events and initiatives that evoke the distinctive spirit of the Holy Month. The city will come alive with:
- Immersive cultural festivals and interactive heritage activations.
- Ramadan markets featuring artisanal goods and flavors.
- Outdoor Ramadan-themed parks, storytelling sessions, and cultural performances.
- Humanitarian initiatives that provide meals for those in need and encourage acts of kindness.
As part of the festivities, the traditional Ramadan Cannon will signal iftar times at multiple locations across the city, allowing everyone to participate in this cherished tradition.
Blending culture, compassion, and celebration, the #RamadanInDubai initiative aims to make the Holy Month a time of reflection, unity, and unforgettable experiences.
